Local SEO Tips How To Pick Out The Right Domain Name

Posted on December 6th, 2011

When you are working on a low budget and doing the web site yourself, here are some local seo tips that can help you bring your site up near the top of Google and Yahoo. One of the first things I do is to pick out a site name that has at least one of the keyword search terms your customers would use to find you. As I discussed earlier, I use Market Samurai, for all my seo needs. I also use it to help pick out my domain name for the web site I am designing. Today we are going to be finding out what would work best for our fictional fence company located in Miami.

The first thing I would do is to find some keywords that will bring people to my site. Since this site is going to be for a local Miami fence company, the search term Miami Fence Company is going to be the one of the top choices for a domain name. miamifencecompany.com is already taken, but miamifencecompany.net is still available. What I am looking for is a domain that has the words fence and the city Miami in this case in it. You might also try miamifences.com, and fencesmiami.com. Those are both taken so my next choices are miamifences,org which is available and fencesmiami.net. What I am trying to do here is to take two of the most popular search terms for fence companies which is the local city and fences, hence miamifences, or fencesmiami. With the choices that I have the best choice is always a domain that ends in .com then .net if com is not available. Digging a little deeper I find emiamifences.com is available. That’s It! We’ve found our domain name. The reason I chose this domain name is because it includes common search term miami fences and because it is a dot com I believe it will rank better with Google.  One other thing Google looks at is the percentage of the domain that is a keyword.  Hence the e does not detract from the keyword and only adds a single letter.

By using great search phrases and words (e+miami+fences) that people would use to find you in your domain name, title and description, google will understand those words are important to your site. Thus when people search on those words, google will take the fact you use them in all three (title, description, and domain name) into account when deciding who to put at or near the top for searches on those words. Hopefully this means they will look closely at your site as one of the top results. Google does not stop there in deciding who ranks at the top, but that does play an important part in it. Back links, age of domain, and many other factors also are important.

One thing I get all the time is that the local company I am working with already has a domain, or they only want a domain that has the company name in it. I can certainly understand that, especially if you are an established company with years of being in business. Branding, is as important many times as keyword search terms are. If your company has already spent thousands of dollars advertising, and the company name is well known in the local area, you may not need a keyword based domain. But just remember you may very well be the established leader in your local market. But Google does not know that and so you will still need to optimize your site using the other steps I have outlined. And you can still use those keyword search phrases in your web site title and description. The bottom line is understanding the search engines and how they decide who best relates to the search term the user has typed in. If you have a small local business and want to get your company’s web site at least on the first page, and if you follow this simple process in picking out a domain name, you will have a jump on the competition.

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SEO Secrets – Back Link Gold

Posted on December 6th, 2011

As an SEO expert, one of the things I hear the most confusion about is back links.  What are they, how important are they to Google, and how do I get them.  I have to admit this is one tough cookie to chew.  Back links are neither easy to get nor are they something you can just go out and purchase without taking a chance on being penalized by Google.  And you do not want to be in Google jail for trying to game the system.

So what exactly are back links?  They are links from other web sites that point to your web site.  Let me give you an example, if you are like most people you get your new from the internet.  And when you go to your favorite site, you see links to a variety of news articles.  Those links are back links.  How do you get back links and what is important to Google.  I have found that back links come in all shapes and sizes.  What I mean by that is Google prefers to see back links that are somewhat related to your web site, but will accept back links from most places as long as they are not link farms.  Pay for a thousand back links from a link farm and you might be banished from Google completely.  So a back link can come from virtually any where.  For example highlight an article or section from your web site and then submit it to DIGG, or any one of hundreds of similar social bookmarking sites.  Here is a list of 64 sites just like DIGG you can submit links to.

Now submitting links to social bookmarking sites will generate some link juice with google, it is not exactly what I would call a quality back link.  Here’s a couple of tips to finding high quality back links for your web site.  Let’s say you have small business selling comforters and bedding.  You have a web site but you’re not getting found in google.  To get some quality back links you might do a search like this {keyword} inurl:category/guest where keyword is replaced with comforter.  By typing this into google search box comforter inurl:category/guest you will get results showing 58 links where you might be able to respond to blogs about comforters.  Because they allow guest posts, you should be able to include a link to your web site in your comment.  What I generally try to do when commenting in blogs is to add some actual interesting insight to the blog.  I also generally use something that relates to a keyword someone might search for when looking for me as the username.  So in this case I might have a username of Down Comforter.  Because most blogs will use that user name as the text for the back link to your web site.  Google will then find the back link see the text says Down Comforter and associate the keywords down comforter to your web site since that is where the link goes.

Want to know a very special key that will get you some of the highest quality back links you can get in Googles eyes?  That’s right I am talking about .edu or .gov links.  those back links are what I refer to as back link gold.  Meaning that if you have just a few .edu or .gov back links, you will see a rapid improvement in your search engine ranking.  I know of a local florist who is ranked number #1 for keyword {city} flowers mostly because they have four .edu backlinks.  The web site is under a year old and because of those .edu back links google has put them number #1.  Subscribe to this blog  and I will email you the secret to finding quality .edu back links.

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Back Link Tips – How To Find Good Back Links

Posted on December 6th, 2011

One of the things as an SEO expert that I deal with on a daily basis is how to find good back links for my clients. I will not use black hat techniques for my clients just to get them some immediate juice. If you aren’t aware of it, finding back links is time consuming tedious type work. So what do the pro’s do when they need back links.

We start doing research on the clients web site first. Before I can begin a back link campaign I want to fully understand my client and his business. I want to know the acronyms used and I want to know how people search to find companies similar to his. With that information I begin to build a list of keywords that people would use to find a business like this. Once I have that list and I know which ones are being searched the most, then I begin to search for places I can submit back links to. And this is where most of these type articles end or at least it is as far as they get to actually revealing their secrets. Today you will find out exactly what I do.

The first thing I do is try to find a .edu or a .gov site (generally a blog) where I can leave a comment that will include a back link. To do this I go to Google and I type the following in: {keyword here} inurl:guest site:.edu So if I were looking for an attorney who handled bankruptcy cases where it says {keyword here} I might type bankruptcy (note remove the {} and just use the keyword with a space at the end)
A list of hundreds of .edu sites that might allow me to post are displayed.

You can choose any type site or not choose site at all in your search. Change it to .gov from .edu, or just remove site and it will search all site types. This is but one of hundreds of different ways I search the internet to find high quality back links for my clients. But it is a valuable one and if you are smart and use this tip alone it can put your site well on the way to a higher ranking in the search engines.

Remember Rome was not built in a day and Google is not going to move your rank from not even in the top 1000 to number #1 in a day. I have cases where it has taken months of hard work and hundreds, even thousands of back links to get a site to where I want it to be. And not all back links you create will show on Google and most important, not within a couple days of when you create them. Sometimes weeks and yes, even months after I submit a back link will I see the results showing up. And many times, in fact most times back links may not show at all. I use a rule of thumb that for every back link I get I must submit four. Why not sign up today for a free site evaluation. Just click this link and we will take a look at your web site and make some recommendations. Site Survey

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Long Tail Keywords And Why You Should Pay Attention To Them

Posted on December 6th, 2011

When I am doing SEO work for a client one of the areas that I zone in on is optimizing for long tail keyword phrases. What are they? Well typically it is 3-5 word searches. Hence long tail. The reason these are so important is because often times long tail phrases are used by serious buyers and not the tire kickers. Let me give you and example. If you had a window replacement company of course you would want to optimize for windows keywords along with window company perhaps. But drilling down to long tail keyword phrases like Atlanta replacement windows or cost of replacement windows are two long tail keywords that someone searching for them are much more likely to want to purchase replacement windows. Whereas someone searching for window company or windows might be looking for ideas for some way out in the future project. Or they are thinking of getting a home built and want to look at window choices for the builder to find windows for.

The point I am making here is that long tail keyword phrases are almost always used by people who are looking for more specific things. And as a rule they are further along in the buying process. Another example would be fences. A home owner may look up fences or Raleigh fences when just getting ideas for a fence. But when they are ready to buy they are more likely to look up Wood fence contractors in Raleigh, or wood fence costs Raleigh. The longer the tail word and the more specific it is the more likely they are not just browsing. when building your content for your web site it is always a great idea to do some research as to what the best buyers searches would be for your product or services and then spend some time optimizing a page of you web site for that long tail phrase. Note, make sure the phrase you are optimizing for gets some traffic daily. There is nothing worse than spending hours optimizing content for a particular keyword phrase only to later find out no one searches on that.

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Social Media And Your Website

Posted on December 6th, 2011

Recently I was looking through my favorite blog. It’s called One Mans Blog http://www.onemansblog.com What I found there today is so important to the success of anyones web site I just had to share it with you. John P. That’s what he likes to be called is a blog genius. His one mans blog gets over 50,000 hits a day some days. And I am sure today is one of those days. The guy flat out knows his stuff. The reason I started reading his blog was because it gives about the best link juice there is for my clients when it comes to back links. His main page carries a page rank 7, one of the highest I have seen for a blog. And when you comment on his articles you get that page rank 7 juice for your web site. Plus you will get a nice surprise in addition to the one back link I told you about. Email me at inquire@contractorseo.org and I will give you the details about what else you get by simply commenting on his articles. Some days he has very funny ones other days very business type ones, and other days it’s just about stuff. But rest assured each article will be interesting and is a must read. It’s not like the usual run of the mill blog you go to read just enough of the story to make a comment and leave. This one you bookmark, it’s a keeper.

 

Tutorial: Make More Money with WordPress, Social Media and Analytics

In this article which is called Tutorial: Make More Money with WordPress, Social Media and Analytics, John does more than just write an article. It is an actual video of an hour and a half seminar he was speaking at just the other day. Don’t worry the seminar is not all about some get rich quick scheme or for that matter it’s not much about making money with a blog at all. What it is about is hard hitting and proven tips and tricks he follows to bring people in to read his blogs. He provides important information about a bunch of plug ins most of them free which are must haves and will enhance your blog visitors experience as well as make life much easier for you.

The best way to explain how important this video is would be to show you his introductory quote. It read:

“Most people try to take the horse to water and make him drink. Your job is make the horse thirsty!”

Think about that statement for a minute. John is not telling you how to make your web site blog better, he is telling you how to get people to your web site blog. And that is the thing most web sites never see are a ton of visitors. I know the video is long and it is hard to spare an hour and a half from most of our busy days with hectic schedules. But this is just too important if you are serious about using your site as a selling machine for your business. Here is a chart John used early on to help show how important social media is to bringing traffic into his blog and what social media worked the best. The results may shock you, as most of you probably think twitter is the top vehicle.

So make sure to click on the link to read One Mans Blog, and make sure to save it as a favorite. Most important is make sure to comment on any of the articles, and include a link back to your web site.. And believe me John has thousands of them. Some of his articles take him 20 hours or more to write. That’s why they are so good.  I can be reached by phone at 919-825-3891

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Hello world!

Posted on December 1st, 2011

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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